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Hello!

Welcome to my page, I am Anca Serbanescu!
I define myself as an explorer:
💡 a designer, 
🤖 a PhD researcher,
🏔 a trekking and climber addicted,
🐈‍⬛ a cat lover.

I graduated with honors in 2018 in Communication Design at the School of Design of the Politecnico di Milano, with a thesis on territorial promotion through cycling tourism. I am currently a PhD candidate in Design at Politecnico di Milano, and my research  investigates Human-AI system collaboration, looking at how this relationship can be a significant contribution to the creative design process. I am also a member of Imagis Lab research Lab and a member of ARDIN Graduate Research Committee.

Education

2019 – ongoing PhD Student in Design / XXXV Cycle Politecnico di Milano, Italy Human-AI collaboration. A narrative framework in AI system to support the creative design process.

2019 – ongoing Master in Communication Design Politecnico di Milano, Italy Tropaeum Traiani. A multi-channel strategy for sustainable development of the territory through cycling tourism. Graduation grade: 110L/110 2012 – 2015 Bachelor in Interior Design Politecnico di Milano, Italy Blow up. 2D furnishings. 2012 High school diploma: Scientific profile with dual language (English-German) B. Russel, Cles, Italy

Work experience

2019 – ongoing
Collaborator to project
ACTS – A Chance Through Sport
Is a project about spaces and social reintegration in Milanese prisons. In such context of detention, sports practice is considered an important resource for: the improvement of individual well-being, the development of relational skills and contact with the reality outside the prison. The approach is based on a process of listening to the populations who live in the three prisons, through the use of stories, visual and multimedia artefacts co-produced with the beneficiaries, which support the dialogue between the prisoners and the other actors of the system. Based on the results of the listening and critical analysis of the context and a mapping of the stakeholders, a real communication strategy will be defined, useful, on the one hand, to sensitize public opinion; on the other hand, to promote the ACTS project and to show the effectiveness of the experimented program.

January 2019 – February 2019
Collaborator – web designer
WTDT – Working Through Digital Transformation
WTDT aims to contribute to the development of an ecosystem capable of connecting young talents to companies, to facilitate the inclusion in the world of work of profiles with skills capable of understanding and guiding digital transformation. My role was to create the WTDT website and produce contents for the related Facebook page Imagis Lab.

January 2019 – November 2019
Collaborator – graphic designer
Il filo di Arianna – Ariadne’s thread
Project carried out as part of the regional initiative “Progettare la parità in Lombardia – 2018” in collaboration with ATS Milano Città Metropolitana, Caritas Ambrosiana Foundation, SVS DAD Onlus, SVSeD. I dealt with the organization and project contributions regarding the issue of violence against women. Design and graphic creation of game brochures and questionnaires with the aim of educating adolescents and young people about the cycle of violence.

January 2019 – July 2019
Collaborator at PlayRes
SocialHouseNet “Reti di giovani talenti per l’abitare collaborativo”

Project with the social promotion association of community and family world, Fondazione Politecnico di Milano (FPM), consortium society, poly consortium society.DESIGN and PlayRes Design and implementation of a traveling gamified educational workshop format aimed at young people (NEET) and aimed at promoting their skills and abilities in the context of interacting and supportive contexts for the development of social well-being. The game as a tool for social change becomes a tool to stimulate and guide the groups involved to give space and shape to their creativity. In particular, using specific and gamified project methodologies, the involved territories are investigated in order to bring out promising practices. In parallel, designing the coordinated image and digital platform of the project, and defining the digital communication strategy.

March 2018 – February 2019
Junior Visual/Motion Designer at Fondazione Politecnico di Milano
ProgettoSI – Scuola, Impresa, Famiglia
Branding, definition of digital communication strategy and creation/ editing of audiovisual content.

February 2017 – July 2017
Junior Graphic Designer at Rovatti S.r.l.
Web content and social media management. Video editing, photo editing and branding for several clients.

May 2015
E.reporter at Studiolabo srl
It was a photographic experience that I did during the week of fuorisalone and it helped me to implement my reportage skills.

Teaching

February 2021
Design school, Politecnico di Milano
Teaching assistant at Workshop: 1 Question, 10 Answers
Lecturer in charge of the course: Elisa Bertolotti
The workshop examined methods of non-fiction story-making and processes of interpretation through a didactic exercise, designed to investigate the notion of interpretation in communication design, and to reflect upon issues that arise in the creation of non-fiction narratives.

February 2021 – June 2021
Design school, Politecnico di Milano
Teaching assistant at Lab. Progetto della Comunicazione Visiva
Lecturer in charge of the course: Francesca Piredda
The Lab. offers students the opportunity to create an experience in the audiovisual field, developing skills related to the construction of the image (framing and staging) facing all the phases of the project: creativity, writing, production and post production. Through a path of education to the gaze, which ffers elements of direction and analysis of dynamic images, the languages and techniques acquired will be applied to communication projects.

February 2020 – June 2020
Design school, Politecnico di Milano
Teaching assistant at Lab. Progetto della Comunicazione Visiva
Lecturer in charge of the course: Francesca Piredda

September 2019 – December 2019
Design school, Politecnico di Milano
Teaching assistant at Design of complex products/systems
Lecturer in charge of the course:
Marco Ajovalasit
The module of the Final Synthesis Lab foresees the use of project methods such as context research, prototyping and validation, providing the necessary tools to correctly present all the phases of the project process.

September 2019 – December 2019
Design school, Politecnico di Milano
Teaching assistant at Envisioning of complex Iinteractive scenarios
and contexts
Lecturer in charge of the course: Mariana Ciancia
The module of the Final Synthesis Lab provides the skills to conceptualize and design interactive narratives, including narrative structures for writing concepts and contents for interactive/generative media (audiovisual). It promotes creative thinking to support communication and visualization of interactive prototypes for the user, applying storytelling and storyboard themes and experimenting new and creative expressive, narrative and interaction methods

January 2019 – July 2019
POLI.design, Politecnico di Milano
Tutor at Master in Digital Strategy

Director of the Master: Maria Luisa Galbiati
Teaching activity for the Master in Digital Strategy for the three teaching modules “Project work” (77 hours) Activities: training in the planning approach from a strategic point of view with ongoing reviews of project work and final evaluation of the modules.

January 2019 – July 2019
Design school, Politecnico di Milano
Teaching assistant at Lab. Progetto della Comunicazione Visiva

Lecturer in charge of the course: Maria Luisa Galbiati
The topic of prevention and the contrast of the use of the telephone to the guide has been faced. Students are offered the possibility of realizing an experience in the audiovisual sector and in observing the constraints imposed by a correct business communication strategy (Movie design). The focus of the laboratory is the realization of a social communication campaign linked to the use of the telephone to the guide, which has as its output an awareness campaign.

February 2019 – June 2019
Design school, Politecnico di Milano
Teaching assistant at Lab. Elementi visivi per il progetto
Lecturer in charge of the course: Giovanna Vitale
The laboratory introduces and develops in depth the use of visual languages and related tools and techniques aimed at project representation, through the development and interpretation of perceptive mechanisms and chromatic systems.

February 2019
Design school, Politecnico di Milano
Teaching assistant at Workshop Enactive mind in Design
Lecturer in charge of the course: Pia Tikka
The workshop deals with the theme of storytelling, cinema and neuroscience. Through the concept of active mind and practical work, active narrative systems can be applied to the design of multimedia projects.

October 2018 – December 2018
Design school, Politecnico di Milano
Teaching assistant at Lab. di Studi sull’utente
Lecturer in charge of the course: Marco Ajovalasit
The course supports students in the understanding, both practical and theoretical of the premises, qualities and limitations of the research methods applied to Design, to then be able to consciously plan design research starting from a specific brief or project context.

September 2018 – December 2018 Design school, Politecnico di Milano
Teaching assistant at Design of complex products/systems
Lecturer in charge of the course: Marco Ajovalasit

September 2018 – December 2018 Design school, Politecnico di Milano
Teaching assistant at Envisioning of complex Iinteractive scenarios
and contexts
Lecturer in charge of the course: Mariana Ciancia

March 2018 – June 2018
Design school, Politecnico di Milano
Teaching assistant at Lab. Progetto della Comunicazione Visiva
Lecturer in charge of the course: Maria Luisa Galbiati
The subject of the Lab. was about the video-portrait, in which a series of video interviews on the life of the architect and designer Francesco Trabucco were held.

Workshops

9 – 10 November 2019
Fondazione Pini, Casa dei Saperi, Nuove Utopie
Un’intelligenza artificiale di quartiere? Pratiche di agopuntura digitale urbana Workshop con Salvatore Iaconesi e Oriana Persico.

 

Exhibitions

April 2019
Design x Designers Fuori Salone 2019
Il Sistema Design del Politecnico di Milano in mostra al Campus Bovisa Esposizione del progetto “L’isola di Leroy“ sviluppato durante il Lab. di Sintesi finale di Design della Comunicazione

April 2017
Design x Designers Fuori Salone 2019

July 2016
Triennale Expo Gate, Milano
Partecipation in the “Semi liberi” exhibition with the project “Semi pianti“ developed during the di Art direction & Copywriting course at Politecnico di Milano.

July 2015
Palazzo Terragni, Lissone
Partecipation in the “Vivre plus lentement” exhibition with the thesis project “Blow up. 2D furnishings“.

June 2015
Biennale of Art, Venice
Participation in the exhibition “All the world’s futures” at the Venice Biennale arsenal with the thesis project “Blow up. 2D furnishings”.