The AttivaMI initiative, which is an abbreviation for ActivateMilano, is a research project launched by the Datsu Department at Politecnico di Milano, where I worked as the design team’s coordinator.
This joint endeavour engaged territorial agencies linked with Milan’s Public Health and Social Assistance Agency (APSS) and the larger Lombardy area. This partnership aided in the execution of a UX research project and the development of separate profiling paths according to the diverse needs of three distinct user types. In addition, I assumed responsibility for the UI design of the corresponding web application, coordinating a team of designers.
BRAND IDENTITY
This multifaceted approach aimed to optimise the functionality and user interaction within the web application, aligning with the overarching goals of the AttivaMI project.