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Choys is a toy exchange app for parents of children aged 6-12. It allows them to exchange toys with other families. The app's concept is based on the sharing economy. By trading games, children learn to share and give to receive, leading to financial savings for parents. The app facilitates the selection of toys and initial contact with other families. However, users can also exchange games in person or organize their own neighbourhood events.

Through research studies and surveys conducted on the subject of the exchange of toys and children clothes, we have identiied competitors and four types of personas, creating the user journey experience.

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