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Il tesoro di Leroy

This project wanted to make the employees of Leroy Merlin aware of the Corporate Social Responsability (CSR) actions of the brand. 
As a group of students we conducted the brand analysis and 
we planned a digital strategy approach to create a game named 
Il tesoro di Leroy (the treasure of Leroy) where the employees become explorers that have to rediscover their own store 
through a playful journey in the island of Leroy.

The game turns the shop into an island and workers are split in team as different inhabitants. Groups challenge in a treasure hunt and, meanwhile, discover CSR principles and Leroy Merlin’s activities. The strategy uses digital and traditional channels both for promotion and for the game itself.

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