Il tesoro di Leroy
This project wanted to make the employees of Leroy Merlin aware of the Corporate Social Responsability (CSR) actions of the brand. As a group of students we conducted the brand analysis and
we planned a digital strategy approach to create a game named Il tesoro di Leroy (the treasure of Leroy) where the employees become explorers that have to rediscover their own store
through a playful journey in the island of Leroy.
we planned a digital strategy approach to create a game named
through a playful journey in the island of Leroy.
The game turns the shop into an island and workers are split in team as different inhabitants. Groups challenge in a treasure hunt and, meanwhile, discover CSR principles and Leroy Merlin’s activities. The strategy uses digital and traditional channels both for promotion and for the game itself.
